Privacy policy

Privacy Policy

1.0 Introduction

Straights Global Limited (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, including when you use our clear aligner products and related services.

We act as a Data Controller for the personal data we collect and process about you.

2.0 What Personal Data We Collect

We may collect the following types of personal data:

Identity Information

Full name

Date of birth

Gender

Contact Information

Address

Email address

Telephone number

Dental Information (Special Category Data)

Dental impressions/images

Treatment plans and history

Notes from consultations or assessments

Financial & Transaction Data

Payment card details (via secure third-party processors)

Transaction history

Technical Data

IP address

Browser type and device identifiers (for website/app users)

Marketing and Communications Data

Preferences in receiving marketing from us

Communication preferences

3.0 How We Collect Your Data

We collect data through:

Our website or mobile applications

Online forms and consultations

Direct interactions (e.g. email, phone, or in-person)

Third-party dental professionals, with your consent

Social media or digital advertising interactions

4.0 Why We Collect and Use Your Data

We only process your data when we have a lawful basis to do so. These include:

Purpose                 Lawful Basis

To provide and manage your clear aligner treatment Performance of a contract

To assess your suitability for aligners Consent / Legitimate interest

To process payments and orders Performance of a contract

To respond to queries or complaints Legal obligation / Interest                                  

To send service-related updates Performance of a contract

To send marketing communications Consent

To improve our products and services Legitimate interest

To comply with legal or regulatory requirements Legal obligation

5.0 Sharing Your Data

We may share your data with:

Registered dental professionals (to provide treatment)

Payment processors (e.g., Stripe)

IT service providers and software platforms

Regulatory bodies (if required by law)

Third parties with your explicit consent

We do not sell your personal data to any third parties.

6.0 How We Protect Your Data

We apply strict security standards to protect your personal data, including:

Encryption and secure data storage

Role-based access controls

Regular security audits

Staff training in data protection

Where data is transferred outside the UK or EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses.

7.0 Data Retention

We retain personal data only as long as necessary for the purposes it was collected, including:

Clinical records: minimum of 8 years after last treatment

Financial records: up to 7 years for tax/regulatory compliance

Marketing preferences: until you withdraw consent

8.0 Your Rights

Under UK GDPR, you have the right to:

Access your data

Request correction of inaccurate data

Request deletion of your data (where lawful)

Object to processing

Withdraw consent at any time (for marketing or health data)

Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at:

9.0 Cookies and Website Tracking

We use cookies and similar technologies on our website to enhance your experience. You will be asked to consent to non-essential cookies via a cookie banner.

10.0 Contact Us

If you have questions about this Privacy Policy or how we use your data:

Straights Global Limited

Address:  2^nd Floor International House, Trinity Business Park, Wakefield, England, WF2 8EF

Email: hello@straights.com

Phone:0113 519 4476

11.0 Complaints

If you have any concerns about our use of your personal information, you can make a complaint to us at the above address. 

You can also complain to the ICO if you are unhappy with how we have used your data. 

The ICO’s address: 

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow 

Cheshire

SK9 5AF 

Helpline number: 0303 123 1113 

ICO website: https://www.ico.org.uk 

Our ICO Number: ZB791851